Tuesday, February 8, 2011

When simplicity meets fashion in music videos... (Part 1)

Few words can describe the band "HURTS" (an indie electronic group from Manchester) such as elegant and enigmatic with sharp suits, slick hair and stark visuals! Their hit "Wonderful Life" from their debut album "Happiness" made them famous and spread their music all over the world!

I'm a big fan of their music and I can't help but admire their style which is a result of their philosophy of life! You will understand about what I am talking about ... in my notes below :)

"Wonderful Life" is certainly in my mp3 because I'm addicted to this song, but when I saw its music video my reaction was something like: "Oh wow"!!! It's simple yet so inspired..I couldn't stop watching it over and over! That's why I took some notes to share with you so that you will grasp my point ;)

Hurts - Wonderful life

1) As "Hurts" say "Simplicity is the most important thing in life. Simple but powerful." and it's pretty obvious that they follow their moto in every aspect of their life! The whole music video is based in minimalism and simplicity so that the emphasis will be given to the song, the main characters and the story behind the lyrics!  The house, the pool, the colors, the senario, the direction, the outfits scream simplicity!

2) About the story : "It's basically based on two extremes: the first being a man who wants to kill himself and the second being love at first sight. He's standing on the bridge about to jump and he's stopped by a woman. They see each other and fall in love. She basically says, 'Come with me, it's all going to be fine'. It's a story but it's also about us ("Hurts") wanting to be saved."

The disappointed man is devastated about the end of his relationship or perhaps because he has lost his beloved girl...

The photo of his love into the bottom of the pool ..it's something like a small "funeral" ...

* Here there is a white and black motif which can be translated to a "good and bad motif". The  dancers with the black lace dresses represent "widows" that dance and grieve about man's loss so that he will get over it and look at his future with hope. In addition to this, the girls with the white lace outfits represent the new love that comes to comfort him and save me him for sadness... 

* Τhe contemporary routine is OUTSTANDING ...The dancers move in a really expressive way (in and out of the pool) to grieve and show us the sorrow ... 

I will close this post with the recipe to happiness according to "Hurts" :
Find happiness in very small things... ;)


  1. When I saw you made a post about Hurts I was like : aaaaaaaaaaaaaaaaaaaaaaaaaaaaaah hopefully she loves Hurts, too *-*
    & so you do :).
    I think, they are so great! and I always love their videos. so quiet simple and so elegant. and in my opinion, the dancers are gorgeous O.o
    and I love their video for 'better than love', as well!

    greetings to you, Evi! ♥

  2. I'm sooooooooo happy that you are pleased with this post <3 <3 This is the best reward for me...to please my readers :):)I love their music and style and guess what....For this reason there will be a part 2 with another music video from them! ;)

    Love, Evi

  3. Awwww sweety that's a great great post.You know,I am not such a huge fan of HURTS and to be honest,I prefer listening to their music rather than watching their music videos...or should I say ''used to do so till now?''?..Because right now I am really really intrigued by the whole concept of the video...I don't think that I would have grasped the whole thing on my own.Thank you for this wonderful description.Oh,as for the costumes...what can I say?The white ones are really really impressive.I love vintage clothing!!Very stylish yet simple outfits as you've already said.Very inspiring song.Great post and theme!! Go girl!:)

    Peace & Love
    Demie xxx

  4. @Demie

    I couldn't be more happy and pleased to hear that you loved so much this post... I wanted to share with all my readers this great music video that combines style and simplicity ;) Love the outfits too...Lace for ever!!! Thank you for your support...Love you!!!


    Hey girl, thank you!!! Like your blog ;)

  5. Amazing song and video clip and very reminiscent of the 80's I might say. I hope they continue to make wonderful music because we need bands like "Hurts" today! :))


  6. evaki mou!!!!kouklara....eida to blog sou k pragmatika ta spaei!!!!einai ga...to!!!alla me xalasan ligo ta montela sou,allh perimena na dw!!!!apisteuto pantws!!!I love you!!!na pernas teleia...tha ta poume!!!filakia!!stayros..

  7. Euxaristw polu Stauvo mou!!! Para polu xairomai pou sou arese..elpizw na to episkeptesai sixna.... Se filw kai euxaristw gia tin upostiriksi ..Na pernas teleia filakiaaaaaaaaa